We’re a social media agency by foundation and by craft

Top view of a white surface with a white mug filled with coffee, an orange notebook, a pair of black-rimmed eyeglasses, and a gold pen, with shadows cast by the objects.

How we

think

Attention is short. Decisions are fast.
That’s the reality modern marketing operates in.

Social is where we learned this properly — where you see, very quickly, what earns attention and what gets ignored.

That understanding shapes how we approach everything we do, whether it’s always-on content, campaigns, ads, events, or B2B marketing.We don’t believe in doing more for the sake of it.

We believe in being clear about what needs to be said, who it’s for, and how it should land.

If something can’t be understood quickly, it won’t work — no matter how well produced it is.
Ideas should do something. Being clever/trendy/funny is pointless if the message doesn’t land.
Great work rarely happens in perfect conditions. Our strategies and work are built around real timelines, real budgets, and real constraints.
If you’re looking for a yes-man, we’re probably not the right agency. We do our best work with teams who value discussion, challenge, and shared ownership of the work.

what we care

about

Meet the Team

Diana Ong

FOUNDER

A former editor who cut her teeth at Harper’s Bazaar Singapore, Female and 8 DAYS, Diana brings over a decade of journalistic experience into the world of PR and content.
Guided by a strong growth mindset, she founded The PR People, a lifestyle PR agency with a presence across Singapore, Malaysia and Thailand, The Social People and most recently, The Lifestyle People — an F&B-focused PR agency.
Cheong Kamei

DIGITAL DIRECTOR

With over 15 years of experience across editorial, content marketing, and digital marketing, Kamei anchors The Social People’s strategic and creative thinking across Singapore and Malaysia.
Rooted in editorial, her audience-first approach to brand strategy and storytelling is grounded in clarity, structure, and intent. Working closely with clients, she ensures brands show up on social media in ways that are considered and built to cut through the noise.
Inas Zahari

CREATIVE LEAD
Inas leads the visual direction behind the agency’s work, shaping how brands look, feel, and show up across platforms.
A multidisciplinary designer with over seven years of experience across startups and agencies, she brings a strong design sensibility to projects spanning cosmetics, entertainment, retail, and more. Her approach is rooted in collaboration and craft — guiding teams to translate brand ideas into clear, compelling visual stories.
Clarice Low

SOCIAL VIDEO LEAD

Clarice is the driver of social video thinking and execution at The Social People.
With a strong instinct for what actually connects on social — from emerging trends to how people watch, pause, and scroll — she shapes video ideas that feel native, timely, and made to be watched. Working at the intersection of storytelling and platform logic, she ensures ideas land in-feed, not just on slides.