our services

what we do

  • Always-on social is the foundation of everything we do.

    We run social as a system, not a posting schedule. We focus on how brands show up day to day, what content is worth making, and how momentum builds over time.

    • Always-on content strategy and planning

    • Production of platform-specific creatives (graphic + video)

    • Visual and tone-of-voice direction

    • Copywriting, publishing, and community management

    • Reporting with clear recommendations

  • Campaigns start with a business objective. That might be a launch, a shift in perception, or a need to reinforce why a product is better.

    Our strength is in distilling that objective into a clear concept — deciding what actually needs to be said, and how it should live on social so the message land hard and fast.

    • Campaign strategy and messaging frameworks

    • Concept development and creative direction

    • Content planning and sequencing

    • Creative direction and creation of social and paid campaign assets

  • We create video and social ads that are more considered and polished than everyday social content, without relying on large crews, long timelines, or traditional ad budgets. 

    We’re clear on what needs to be said, and we know how to direct footage that makes that message land — all without massive production overheads. 

    • Ad concepts and storyboarding

    • Creative direction and execution for lean, social-first shoots

    • Polished short-form and hero-length video assets for YouTube, TikTok and Instagram.

  • An event needs video — to wow, educate, or set the tone in the room.

    We produce the on-site videos your event needs, from big-impact brand moments for beauty brands to educational content used during congresses.

    But an event also needs to live beyond the room. That’s where our social-first event coverage comes in — capturing the moment and shaping it into content made for feeds.

    • On-site event and stage videos

    • Brand and educational in-event content

    • Social-first event video coverage

    • In-event and post-event social cutdowns

    • Event highlights for ongoing use

  • We develop marketing strategies and materials for medical devices and aesthetics distributors, equipping clinics and HCPs with the tools and materials they can use in practice to adopt and advocate for your brand.

    • Campaign strategy and messaging

    • Product and indication launches

    • HCP education and training materials

    • Sales enablement tools for distributors and clinics

    • Patient education and in-clinic materials

    • Congress, seminar, and expert-led video content

Work With Us

  • "You can trust the team for fresh, creative ideas and on-time delivery. More than an agency, The Social People feels like an extension of our own team."

    Jennifer Lee, Lead, Sales & Marketing
    Allergan Aesthetics Singapore

  • "The team consistently delivers creative, high-quality work while maintaining clear communication and a strong partnership. "

    So Bee Leng, Marketing Lead - Consumer Beauty
    Coty Int Malaysia Sdn Bhd

  • "The team’s responsiveness and attention to detail made the process smooth and enjoyable, and I appreciated how they understood our brand needs and translated them into engaging executions."

    Janet Lim, Brand Manager
    Mentholatum Singapore

  • "No matter how tight the deadline, they always show up with enthusiasm, creativity & solutions. Our brainstorming sessions are inspiring, bringing freshness and originality to every project."

    Melanie Leopold, Commercial & Events Manager APAC
    TEOXANE Asia Pacific

  • “The Social People turned our gap in content into elevated storytelling, that is aligned with where we wanted to go as a brand. It was a great partnership working with them."

    Jamie Ong, General Manager APAC
    Elemis

what to expect when
you work with us

We start by understanding the business objective and deciding what actually needs to be said. We won’t jump into formats or deliverables until that’s clear — because everything else depends on it.

You’ll hear us say “clarity” A LOT

Perfect conditions rarely happen. We’re used to working within real timelines, budgets, and environments — and making smart decisions without defaulting to excess.

We know delulu is not the solulu

If no one’s going to watch it, we’ll tell you

Even if something technically ticks your brief, if we know it isn’t going to land in feeds, we won’t pretend otherwise — or dress it up just to make it feel productive.

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“Trending” isn’t reason enough

We don’t start with what’s loud or popular. It’s not that we ignore trends — we just don’t confuse them with strategy. We start with what the idea needs to do, then bring it to life creatively.

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